For companies who want more than a lower rate
Own Your Freight. Own Your Future.This is Freight Reimagined.
What if the rate was actually yours?
Not a discount. Not a service. A completely different way to own your freight rate.
Freight Mastery offers a flat, low-cost membership that gives you standing ownership of your own rate — built from over $100 million in freight moved every year — putting real buying power directly in your hands.
Takes 2 minutes. No obligation. No sales pitch, just your numbers.
Inbound or outbound. LTL, FTL, Partial, Expedited. Every shipment counts.
Free Freight Snapshot
See what owning your freight could look like.
Enter your annual freight spend. See your estimated savings instantly. Takes about a minute.
Instant estimate · 10–20% range
Find out what your business could recover on freight this year.
Takes 2 minutes. No obligation.
The Mastery Rate
in freight moved every year
Own the rate. Don't rent it.
The Mastery Rate isn't a marketing name, and it isn't access you rent by the load. It's built from real freight moving every day — our team has personally moved more than $100 million of it — and when you join, that rate becomes yours. Standing. On every shipment, for as long as you're a member, for a flat, low-cost fee instead of a cut of every load. You're not getting a discount. You're getting to own your rate.
For companies who want more than a lower rate
The F.R.E.I.G.H.T. Framework.
Most freight problems aren't rate problems. They're system problems — nobody's watching the KPIs, nobody owns the carrier relationships, sales quotes one number and transportation delivers on another. A better rate doesn't fix any of that. A system does.
The F.R.E.I.G.H.T. Framework is how we get you there — seven stages, in order, from where you are today to a transportation department that runs itself.
Stage 01
F — Find
Transportation Foundations
Before you can fix anything, you need the real picture — what you're actually spending, where it's leaking, and what “good” looks like for a company your size.
Stage 02
R — Reduce
Cost Reduction
The fast wins. Rate benchmarking, carrier mix, and the immediate savings that don't require a system overhaul to capture.
Stage 03
E — Evaluate
KPIs, Scorecards, Carrier Analysis
The measurement layer. Once you can see performance — carrier by carrier, lane by lane — decisions stop being guesses.
Stage 04
I — Improve
Carrier Procurement, Routing Guides, SOPs
The mechanics that make good decisions repeatable, not dependent on one person remembering how it's supposed to work.
Stage 05
G — Grow
Scaling Transportation
The systems that let freight scale with the business instead of becoming the thing that breaks first when you grow.
Stage 06
H — Harmonize
Sales, Warehouse, Accounting, Transportation
The department everyone forgets to connect. When sales, warehouse, accounting, and transportation are speaking the same language, the whole company runs cleaner.
Stage 07
T — Transform
Build the Transportation Department
The end state. A real transportation department — run by your team with our system, or run for you — instead of freight being everyone's part-time problem.
Every service we offer — the Academy, consulting, Managed Transportation — follows these same seven stages. It's not seven different methodologies. It's one.
Freight Reimagined
This isn't a service. It's Freight Reimagined.
Freight brokers work hard, and they've earned what they make. That's not in question. But the model itself has only ever run in one direction: they hold the leverage, you get an invoice, and a hidden percentage of every load quietly disappears before it ever shows up as savings on your books.
Freight Mastery is a different business entirely. A flat, low-cost membership that gives you standing ownership of your own rate — the Mastery Rate, on every shipment, for as long as you're a member — instead of renting access by the load. You get the buying power. You get the visibility. You get to grow your own margin instead of handing it to someone else's.
Own Your Freight. Own Your Future.
How It Works
From “who's handling freight?” to a department that runs itself.
- 01
Start with the Snapshot.
Two minutes, your numbers, no sales pitch — see roughly where you stand before anything else happens.
- 02
We Find and Reduce together.
A real audit of your freight spend, and the fastest savings we can put in front of you.
- 03
You move through the Framework.
Evaluate, Improve, Grow, Harmonize — at your pace, with our system, whether that's your team learning it or our team running it for you.
- 04
You Transform.
Freight stops being a fire drill and becomes a department — with the KPIs, the SOPs, and the rate to prove it.
Don't want to run it yourself?
Managed Transportation.
Same F.R.E.I.G.H.T. Framework. Same Mastery Rate. The difference is who's driving — with Managed Transportation, our team runs your transportation department for you, from Find through Transform, instead of handing you the system and stepping back.
The system, taught directly to your team
The Freight Mastery Academy.
Seven pillars. One system. The same F.R.E.I.G.H.T. Framework that runs our consulting and Managed Transportation engagements — built into a full curriculum so the system stays in your building after the engagement ends, not just in ours.
Trust
Straightforward, from day one.
- 01
Your Freight Spend Analysis is real.
We use your actual invoices and lanes, not industry averages, so what you see is what you'd actually experience.
- 02
One rate, one term, no surprises.
Membership runs on a standard 12-month term, which is what lets us lock in your rate and keep your savings consistent, not something that resets every time you ship.
- 03
You always see what you're paying.
Every rate, every shipment, every dollar: visible to you, not buried in someone else's system.
- 04
Support is always available.
Clear response times, live training, and a real team behind the system.
About
Led by someone who's spent his career in freight.
Cleo Walker is the founder of Freight Mastery. With more than 12 years in transportation and supply chain logistics, he has managed over $100 million in freight spend across thousands of shipments throughout North America and internationally.
His career includes President's Club recognition at both Freightquote and C.H. Robinson, three consecutive years of Diamond Elite status and Million Dollar Brokerage Club honors at Armstrong Transport, and hands-on experience inside three of the nation's largest brokerages, giving him a rare, inside-out understanding of carrier pricing, freight optimization, and transportation strategy.
Cleo built Freight Mastery to give companies of every size access to the same knowledge, negotiating leverage, and carrier relationships that have traditionally been reserved for large corporations with full logistics teams.
Why Freight Mastery Exists
We didn't build this to sell freight.
For too long, businesses have accepted rising transportation costs, limited visibility, and dependence on brokers as simply the cost of doing business. We built Freight Mastery to challenge that.
This isn't about eliminating brokers. It's about eliminating dependency: giving businesses the confidence, education, and tools to control their own supply chain, instead of letting someone else control it for them.
Because when you own your freight, you own your costs, your service, and your competitive advantage.
Everything we do — the Academy, consulting, Managed Transportation — runs on the same F.R.E.I.G.H.T. Framework. Not because it's a clever acronym, but because a company shouldn't have to relearn a new methodology every time they need something different from us. One system, applied consistently, is how freight stops being a department nobody owns.
Own Your Freight. Own Your Future.
FAQ
Direct answers.
What is the F.R.E.I.G.H.T. Framework?
- It's the seven-stage system behind everything we do — Find, Reduce, Evaluate, Improve, Grow, Harmonize, Transform. Whether you work with us through the Academy, consulting, or Managed Transportation, you're moving through the same framework.
What's the difference between Managed Transportation and the Academy?
- The Academy teaches your team to run the Framework themselves. Managed Transportation is us running it for you. Same system, different driver's seat.
Do I need to go through the Academy before Managed Transportation?
- No — they're two ways into the same Framework, not sequential steps. Most companies choose one based on whether they want to build internal capability or hand it off entirely.
What is Freight Mastery?
- Freight Mastery is a membership program that gives companies access to enterprise-level freight pricing (what we call the Mastery Rate), along with the platform, training, and support to use it.
How much can a company save through Freight Mastery?
- Members typically see 10–20% in recovered freight spend through the Mastery Rate, depending on their current shipping patterns and volume.
Who is Freight Mastery a good fit for?
- Freight Mastery works best for companies with roughly $250,000 or more in annual freight spend who want more direct control, visibility, and involvement in how their freight is managed.
Do I need my own logistics team to use Freight Mastery?
- No. Freight Mastery includes training, live walkthroughs, and ongoing support, so companies without a dedicated logistics team can get comfortable using the platform quickly.
How long does it take to get set up?
- Most companies are fully set up within one to two weeks, depending on how quickly they want to move, with live support and training built into that window.
Is there a long-term contract?
- Membership runs on a standard 12-month term. That commitment is what allows us to lock in your rate and deliver consistent savings, rather than pricing that resets every time you ship.
The Next Step
See what owning your freight actually looks like.
No pressure, no commitment. Just a real look at your numbers.
Takes 2 minutes. Real freight-market pricing, not a guess.